July 4, 2003HAPPY INDEPENDENCE DAY: To this reporter it seems important to acknowledge the steady, every day persistence in good solid work as the true basis for any independence. Whether the insistence to be free of oppression, or simple daily toil, only consistency in the approach yields any result. Here at Arcosanti our foundry crew is a good example. The production of bells is a tough job, especially in the hot summer month. The foundry crew produces bells five days a week with 3 or 4 heats [bronze pours] every day, molding, pouring, cleaning, drilling and assembling. [Photo & text: sa] Crewmember Jim Huth impresses a design into the silt form. [Photo & text: sa] Design detail. [Photo & text: sa] The crew at work. [Photo & text: sa] Crewmember Melinda Barnadas. [Photo & text: sa] The crew takes turns to pour the bronze. This time Andrew Kle [middle] is guiding the crucible with Melinda tailing. [Photo & text: sa] Tom Sargent and James Moscovic are shoveling, a stand-by security incase any bronze tries to escape. [Photo & text: sa] >>left>> The bells get cleaned, brushed and extra flashing is ground away. >>right>> Crewmember Sarah Merando assembles some of the bells. [Photo & text: sa] With beautiful designs and a clean sound, Soleri bells are a trademark all over the world of a courageous endeavor. There is not much romance in a repetative job, but the steady labour of this foundry crew insures in large part the ‘Independence’ to continue a dream, the slow but steady building of Soleri’s ‘Urban Laboratory’ here at Arcosanti. [Photo & text: sa]
Turkish pay TV operator D-Smart has chosen CDN technology provider Broadpeak to support its deployment of over-the-top TV services.D-Smart has deployed Broadpeak’s BkS400 video servers to manage its OTT streaming services, using HTTP adaptive streaming technology to stream live and video-on-demand services to approximately two million subscribers on a wide range of devices, including TVs, PCs, and tablets.“With subscriber demand for OTT streaming services growing every day, D-Smart needed a more powerful and flexible server to support additional sessions and traffic,” said Erdogan Simsek, DTH technical director, D-Smart. “Broadpeak’s BkS400 uses adaptive bit rate technology to speed up OTT delivery while ensuring a high quality of service for viewers. Since deploying the new servers, we’ve dramatically increased the amount of content streamed to traditional and handheld devices.”
Video ads on Twitter deliver better recall, particularly on mobile, stronger engagement and stronger brand recommendation from viewers, according to research commissioned by the company, amidst renewed efforts to establish itself as a serious contender in the video advertising market.According to research by Dentsu Aegis Network and consumer neuro-science research outfit MediaScience, ad recall on Twitter is 20% higher than the second-placed video platform among those tested.According to Twitter, ‘cognitive effort’ measurably decreased on all platforms tested except Twitter when ads were served during content. The company said that attention levels stayed the same or increased on Twitter whether participants were watching organic or branded ad content.The company said that ad recall was significantly higher on mobile devices on Twitter than for other video providers, while favourability, purchase intent and recommendation was consistent across all three online video properties tested.Twitter claimed that viewers felt more emotionally engaged with video ads in Twitter’s in-feed environment. The company also cited an earlier group of studies by Twitter and Facebook that showed that consumers absorb content faster on mobile devices than on desktops.The company said the latest research showed that viewers who saw ads on Twitter were 12% more likely to recommend brands to friends and family than a group that saw the same ads on TV.Twitter compared the latest findings with a study it ran earlier in the year with Starcom and Canvs that showed a 9% increase in ad recall when brands paired TV ads with ads on Twitter, versus running a TV ad alone.The finding were based on research carried out with 179 viewers watching video content on computers and mobile phones in a natural environment. Participants were asked to watch shows on a premium video site and an online video platform, during which they were served with 15-second pre-roll ads. The group was then exposed to the same ads on Twitter via apps and the mobile web. A separate control group was exposed to the same ads on TV.Twitter’s latest move to boost perceptions of its potential as a video advertising platform follows an admission at the end of last month that its work on video ads would take some time to come to fruition.In a letter to investors sent ahead of its Q2 results at the end of July, the company said it would “take time for marketers to understand the impact of video ads on mobile vs. the alternative” and that “to unlock budgets, we will also need to launch additional features and functionality over the next few quarters including accurate audience verification, reserved buying, and reach and frequency planning and purchasing”.On top of tools to support skip-able pre-roll ads and testing of ways to sell ads based on reach and frequency in Q2, Twitter said that it was working to enable advertisers to directly control the reach of their campaigns across target audiences.
Freesat is seeking manufacturing partners to develop a “new range of innovative set-top boxes” that will include Ultra HD support and multiscreen streaming.The free-to-air UK satellite operator said it is seeking proposals for its next generation consumer product and aims to announce manufacturing partners in the autumn, with a view to bringing the set-top box to market “as soon as possible”.The platform provider said that the new devices should be ultra high definition-ready for encrypted broadcast and IP; should offer “fast channel change”; and support HBBTV 2.0.1 applications.Other key features should include: in-home multiscreen streaming to allow users to watch TV across multiple set-top-boxes in the home; and additional tuners to help customers plan their recordings and avoid programme clashes.“We’re thrilled to announce plans for Freesat’s next generation product,” said Freesat managing director, Alistair Thom.“The requirements for our set-top box have been developed with the customer in mind and our aim is to continue to bring UK audiences the best subscription free TV service, and a fantastic alternative to pay TV.”The product requirements will be based on an open technical specification set by the Free TV Alliance, which is a collaboration between four major European digital satellite television broadcasters: Fransat (France), HD Plus (Germany), Tivusat (Italy) and Freesat (UK).Freesat said its request for proposals signals the Free TV Alliance’s ongoing commitment to create “common standards for free-to-view satellite TV services and technologies across Europe for the benefit of viewers, manufacturers and broadcasters.”