Go back to the enewsletter Luxury cruise line Cuna

first_imgGo back to the enewsletterLuxury cruise line Cunard‘s flagship liner Queen Mary 2 had a rare meeting with sister ship Queen Elizabeth on 26 July 2019 in Halifax, Canada – the birthplace of the company’s founder Sir Samuel Cunard.The encounter was arranged in celebration of Zita Cobb and Sandra Greer, this year’s recipients of the Samuel Cunard Prize for Vision, Courage and Creativity and The Innovative Spirit Award, respectively.The Samuel Cunard Award for Vision, Courage and Creativity was inaugurated in 2015 to celebrate the company’s 175th anniversary in the ancestral home of its founder Sir Samuel Cunard. Created in partnership with the Canadian Maritime Heritage Foundation, the Maritime Museum of the Atlantic and Cunard, the award acknowledges an extraordinary individual who demonstrates the qualities exemplified by Samuel Cunard throughout his life. The Innovative Spirit Award was created to honour an individual who stands out as having a pioneering spirit similar to Sir Samuel Cunard.From Halifax, Queen Mary 2 sails to New York and then on to England with Cunard historian John G. Langley, Q.C., director and chairman of the Cunard Steamship Society aboard. Langley will be donating a significant portion of his Cunard collection to the Cunard archives at the University of Liverpool after his voyage. Guests onboard Queen Mary 2‘s transatlantic crossing will have the opportunity to see select pieces from the collection and attend talks given by Langley.Go back to the enewsletterlast_img read more

Your Companys Edge Selling Value Not Price

first_imgStartups face stiff-enough competition as it is. Make it a little easier by changing the game – start selling value, not price.selling value not priceProduct strategist Rocky Argawal writes in VentureBeat that selling value not price is a recurring theme when he talks to companies, and “Virgin America exemplifies that.” Argawal points out that “too many companies try to compete on price, which is a hard competitive advantage to sustain,” since “someone can always undercut you.” Rather than being another cut-rate airline, Virgin America chose to provide “a lot of things that weren’t easy for other carriers to match,” and to stand out further, the company “does a lot more with event marketing and social media than most carriers.” Since startups are competing with giants like “Google, Facebook, and Twitter for attention from consumers,” it’s time for entrepreneurs to start selling value not price.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more